How to write image alt text for SEO and accessibility
Alt text is what the image says when the image isn't there: Alt text is a short text description attached to an image in HTML, written into the alt attribute...
Alt text is what the image says when the image isn't there: Alt text is a short text description attached to an image in HTML, written into the alt attribute...
robots.txt tells crawlers where not to go: robots.txt is a plain text file that lives at the root of a website (e.g., https://example.com/robots.txt) and tells search engine crawlers which paths...
Headings are the page's outline, not styling: Headings tell readers and machines what the page is about. They mark order and level of importance. They're the page's outline. Visual size...
Title tag and meta title length basics: Around 580 pixels. That's roughly the amount of room Google typically gives title tags in desktop search results. The title tag fills that...
The click-justifier, not the click-trigger: A meta description doesn't make people search for your page. It convinces them to click yours once they're already looking. The title tag earns the...
Structured data is a second language the page speaks to machines: Structured data is a standardized format for annotating the meaning of content on a webpage. The page already says...
Breadcrumbs show where the page sits, not where the visitor came from: Breadcrumbs are a secondary navigation element that shows a page's position in a site's hierarchy. The name comes...
URLs are content, not addresses: A URL is more than a web address. It's a short, public description of the page that lives in search results and social shares. Read...
Anchor text is the link's promise: Anchor text is the visible, clickable text inside a hyperlink. It's the few words a reader sees before they decide whether to follow the...
A canonical tag tells search engines which URL is the original: A canonical tag is an HTML element placed in the <head> section of a webpage that tells search engines...