How to write image alt text for SEO and accessibility
Alt text is what the image says when the image isn't there: Alt text is a short text description attached to an image in HTML, written into the alt attribute...
15 min read
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What is the difference between robots.txt and meta robots tag?
robots.txt tells crawlers where not to go: robots.txt is a plain text file that lives at the root of a website (e.g., https://example.com/robots.txt) and tells search engine crawlers which paths...
15 min read -
How to structure H1, H2, and H3 tags on a page
Headings are the page's outline, not styling: Headings tell readers and machines what the page is about. They mark order and level of importance. They're the page's outline. Visual size...
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How long should a title tag be for optimal display in search results?
Title tag and meta title length basics: Around 580 pixels. That's roughly the amount of room Google typically gives title tags in desktop search results. The title tag fills that...
8 min read -
How to write a meta description that gets clicks
The click-justifier, not the click-trigger: A meta description doesn't make people search for your page. It convinces them to click yours once they're already looking. The title tag earns the...
11 min read -
How to add structured data to a webpage step by step
Structured data is a second language the page speaks to machines: Structured data is a standardized format for annotating the meaning of content on a webpage. The page already says...
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How to use breadcrumb navigation for SEO
Breadcrumbs show where the page sits, not where the visitor came from: Breadcrumbs are a secondary navigation element that shows a page's position in a site's hierarchy. The name comes...
14 min read -
How to create clean URLs for better SEO
URLs are content, not addresses: A URL is more than a web address. It's a short, public description of the page that lives in search results and social shares. Read...
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Why anchor text matters for internal linking
Anchor text is the link's promise: Anchor text is the visible, clickable text inside a hyperlink. It's the few words a reader sees before they decide whether to follow the...
17 min read -
What is a canonical tag and when should you use it?
A canonical tag tells search engines which URL is the original: A canonical tag is an HTML element placed in the <head> section of a webpage that tells search engines...
14 min read